Finally, the marathon bidding, fetching huge sum, for 3 G in India is over. The 3 G bidding process is comparable with the old time LP-long playing- record of Indian classical music. HMV, the only music producing company of India made a brisk business in India during thirties. Government of India too made a good business. Nine of 22 telecom companies including two government owned telecom companies participated in the bidding. Lot of allegations was hurled against each other involving the telecom authority.
In fact even elite class in India do not know anything about 3 G; however the telecom company’s business executive see the best business opportunity the 3 G business because they know India’s love for music and movie. When music or movie is on any channel young, people in India get mad. They used to set aside their working schedule on Friday there was practice of releasing the new Bollywood movie was in force. They equally love watching Sachin Tendulkar batting on small screen. Perhaps this is why managements of many Indian companies do not have objection to placing TV sets suitable place in their many offices. The people are fond of watching live coverage of yoga guru Ramdevbaba and Asarambapu. Loksabha has channel of its own
ThreeG bidders might be hoping to make money by selling the fresh Hollywood or Hollywood movie, live concord of A R Rehman, Yanni etc. The sale of video conferencing via mobile handsets will definitely fetch fair margin. The telecom businesses in India is confident that with 3G license it is possible that telecom businesses may grow and the breakeven point may not be not far away; therefore telecom companies were not shy of aggressive bidding. The entertainment and media is fast growing business in India next to telecom. This is why they are happy that they got license. Government is too happy that through 3 G business could fetch the fabulous amount.
-Ramesh Zawar
Senior Journalist
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